BEST PRACTICE IN ADVOCATE MARKETING by Stephen O’Keefe, COO, InGo Bill Lee, in his 2013 Harvard Business Review article, asks the seemingly obvious question “Who sells your products or services?” Although most event organizers might answer “we do,” as Lee states and InGo heartily concurs, it is increasingly your customers (HBR, “How to Create True […]
Offers Advocate Marketing Solution to Clients to Drive Event Attendance (Bourne, MA – January 26, 2016). Convention Data Services (CDS), the trusted registration partner in driving global event connections, has announced today a new strategic partnership with InGo, creator of a socially smart advocate marketing platform that is helping to drive attendance and grow events […]
In our latest Joint Case Study, we take a look at how the team at Centaur Live used InGo’s Advocate Marketing to grow co-located shows Subcon, Advanced Manufacturing Show and The Engineer Design & Innovation Show with qualified, engaged attendees, smashing visitor records in the process, and all for an attendee acquisition cost that’s hard to believe! […]
At the turn of the year, we naturally look back over the previous 12 months and reflect on what the year brought, and what we achieved. For InGo, 2015 was a banner year in almost every respect, and while we’re extremely pleased with the progress we made corporately, the achievements we are most gratified by […]
As you know, there’s nothing we like better than sharing the stories of our customer’s success. Outstanding client results are the most important type of marketing, the “proof in the pudding” so to speak, and today’s case study is no exception. The International Congress and Convention Association (ICCA), the global experts in international association meetings, […]
InGo Now Supports 10 Languages ARLINGTON, VA/LONDON, UK – (December 15, 2015) InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today it has added language capacity for Arabic and Mandarin in response to global demand. Combined with its recent addition of Dutch and Portuguese, InGo is now available in […]
EventMB Includes InGo in 10 Event Trends for 2016 Report On Tuesday, EventMB released one of it’s most popular annual reports, Event Trends for the upcoming year. Since 2010, they’ve been collecting the data from their research, including thousands of questionnaires from eventprofs and insights from their database of startups, and highlighting the trends that […]
InGo Repeats Win at The Event Technology Awards in 2015 LONDON, UK/ARLINGTON, VA (November 19, 2015) – Richard Sarbutts, InGo’s Managing Director – EMEA, proudly accepted the award for Best Technology for Building Event Attendance at the Event Technology Awards’ ceremony at the Supernova in London’s Embankment Gardens. James Ormiston, MD of Circdata, presents award […]
InGo Now Supports 8 Languages With More in the Pipeline ARLINGTON, VA/LONDON, UK – (15 November 2015) InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today it has added language capacity for Dutch and Portuguese. Combined with its support of English, French, German, Italian, Russian, and Spanish, InGo is […]
InGo Integrated on FENATRAN; Adds Support for Portuguese ARLINGTON, VA/LONDON, UK – (10 November 2015) InGo, the socially smart Advocate Marketing platform growing events all over the world, and Reed Exhibitions have announced that they will expand their relationship into Brazil. FENATRAN is in its 20th year and is run by Reed Exhibitions Alcantara Machado, […]
