What if your event community marketed itself? Watch how HLTH, the largest conference for health innovation, reached nearly a million of their attendees’ connections thanks to InGo. By using world-of-mouth marketing, a method which is 2-3x more successful than standard marketing approaches, InGo empowers attendees and exhibitors to invite their most influential connections. When just […]
How to Create Community at Your Events Arriving at an event full of unfamiliar faces can be overwhelming. As our culture becomes increasingly dependent upon social media, the desire and need to seek out in-person interaction has changed. According to a 2018 study, which consisted of ten years’ worth of the American Time Use Surveys […]
Whether your event is B2C or B2B, understanding the pros and cons of the main social networks is the key to a successful marketing campaign.
2018 research from Eventbrite found that 57% of organizers planned to hold more events this year than in 2017. However, with more events being thrown, companies are going to have to get more creative with their event marketing to attract guests and stay ahead of the competition. We’ve ranked ten of the best tools to market your event.
For businesses looking to promote their brand, ethos and culture, events can be the platform they use to project their voice. Branding plays a pivotal role in events, and businesses put a lot of effort into nailing it ahead of the day. Whether that’s an eye-catching, custom exhibition stand or bespoke t-shirts for team members, branding speaks volumes at events and businesses will invest big to ensure attendees listen.
When it comes to making online purchases, customers want it to be quick, easy and straight-forward. The same is true with event registration. Here are some tips for streamlining your registration process and giving your customers a great purchase experience.
Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless. If everything is a threat to the events industry, then nothing is.
Last week, something happened that changed the event world for ever. 200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event. This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event. For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.
Building a corporate events strategy, if it’s for your own company or even on behalf of a client, can sound like a daunting prospect; where do you even begin?
Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.
