BEST PRACTICE IN ADVOCATE MARKETING by Stephen O’Keefe, COO, InGo Bill Lee, in his 2013 Harvard Business Review article, asks the seemingly obvious question “Who sells your products or services?” Although most event organizers might answer “we do,” as Lee states and InGo heartily concurs, it is increasingly your customers (HBR, “How to Create True […]
by Sean Garvey, President, InGo Last week, in part 2 of the series, I talked about how the majority of marketers, both in the events industry and outside of it, feel frustrated and disappointed by the reality of trying to produce and measure the ROI of social media marketing. This week, I’d like to conclude […]
by Sean Garvey, InGo President Last week, I talked about innovations in marketing and the fact that social media seems like a marketer’s dream. This week, let’s drill down further into this promise, the reality of social media ROI and its perception among marketers. In a 2013 study of 750 companies across a wide-spectrum of […]
By Sean Garvey, President, InGo In the long history of technological innovations that have impacted marketing, social media and the promise it holds seems to be unique. Never before have there been such massive expectations, coupled with a growing sense of under-performance on those expectations. Earlier innovations, going as far back as the printing press, […]
You’ve probably heard us say that InGo provides something that other social media marketing can’t: fully measurable results. Sure, most analytics track posts, views, clicks, etc., but how do you calculate ROI based on information about how many people may have seen a post about your event? Our award winning Advocate Marketing software not only […]
There’s no question that your audience is on social media. Billions of people are already using social media and that number increases every day. And companies are responding; the fastest growing marketing budget item is social media. But the returns don’t seem to be there yet: only 21% of event marketers say their efforts on social […]
Growing an event is not easy, and in many ways it is getting more difficult. Traditional tools, like direct mail, email blasts and telemarketing, while never perfect, are struggling to provide even the results they used to. Good lists are hard to find, and the best lists are over-used. Social media seems to hold lots […]
