Our goal will always be to convince the customer to buy our product or use our service. But what can we do to ensure the highest conversion rate possible?
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4 Trends Disrupting Events
Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless. If everything is a threat to the events industry, then nothing is.
InGo Releases Network Notifications: Exhibitors and Participants Everywhere Will Now Know Who Is Also Attending
Whenever a business professional is attending an event, he or she wants to know the answer to an important question… “Who is going to be there?” Today, InGo can answer that question with the release of our innovative feature, an industry first, called “Network Notifications.”
The Event World Changed Forever Last Week – “Now They Know”
Last week, something happened that changed the event world for ever. 200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event. This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event. For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.
3 Essential Ways to Grow your Email Subscriber List
Email marketing is an intuitive way to connect with customers and remind them of your marketing services. You can build relationships with customers, but expanding your email list can seem daunting. People who are already on your list but don’t intend to buy can lose interest in your campaigns. It leads to lower ROI and lower customer engagement. You must keep your emails as engaging, but that is not merely enough. Adding fresh subscribers is important for email marketing success. You can access your fair share of customers by cultivating your list.
How to Build a Successful Corporate Event Strategy
Building a corporate events strategy, if it’s for your own company or even on behalf of a client, can sound like a daunting prospect; where do you even begin?
InGo Now Available In Japanese
InGo is adding Japanese to it’s language portfolio. Do you need your word-of-mouth-marketing campaign in 12 languages? InGo has you covered! Click here to see the entire range of languages that InGo offers.
Donald Trump Vs. InGo
Who Drove More Social Media Influence in 2016? 2016 was the year of the influencer. The year in which traditional media was (excuse the phrasing) trumped in so convincing a fashion as to send pollsters and ad makers into hiding, witness protection, or the nearest therapist couch. Whether it be Brexit or the election of Donald Trump, no one in what should now be referred as “legacy advertising” saw this coming. And everyone on social media did….
The Four Loves of Attendees
What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling their friends and colleagues about your event, you won’t see the new, qualified attendees who are the lifeblood of your event.
InGo Interviews Richard Brook, Divisional Marketing Director at Informa, About Key Marketing Challenges In the Event Industry
Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.
