Event Tech Week: Featuring 5 Event Leaders, Including InGo CEO, Michael Barnett Event planners are inundated with new technology, making it difficult to determine which programs are best for their company. Event Technology Week was created to help organizers navigate the expanding world of technology with a free five-day digital conference. With daily webinars led […]
Attendance is one of the biggest reasons trade shows succeed or fail. As an organizer, you know just how much time, effort, ingenuity, and preparation comes with executing a successful trade show. Now, imagine putting in all that work only to receive dismal attendance. Low traffic can cause a ripple effect of losing money and […]
Whether your event is B2C or B2B, understanding the pros and cons of the main social networks is the key to a successful marketing campaign.
Promoting your event can seem like a full-time job. However, with a little thought, you can get your guests to do much of the heavy lifting on your behalf.
2018 research from Eventbrite found that 57% of organizers planned to hold more events this year than in 2017. However, with more events being thrown, companies are going to have to get more creative with their event marketing to attract guests and stay ahead of the competition. We’ve ranked ten of the best tools to market your event.
Two industry leaders joined forces at PCMA’s “Convening Leaders 2018” to raise the bar on event marketing. InGo, a provider of socially savvy event growth software, and mdg, the country’s leading marketing agency specializing in event and association marketing, announced that they are enhancing their partnership to help associations and event organizers inspire more valuable—and growing—event communities.
Virtual reality has been one of the biggest technology developments of recent times, allowing people to experience things beyond their real-world physical surroundings. Naturally, this ability to fundamentally change a person’s experience has almost limitless scope when it comes to marketing.
For businesses looking to promote their brand, ethos and culture, events can be the platform they use to project their voice. Branding plays a pivotal role in events, and businesses put a lot of effort into nailing it ahead of the day. Whether that’s an eye-catching, custom exhibition stand or bespoke t-shirts for team members, branding speaks volumes at events and businesses will invest big to ensure attendees listen.
When it comes to making online purchases, customers want it to be quick, easy and straight-forward. The same is true with event registration. Here are some tips for streamlining your registration process and giving your customers a great purchase experience.
Manassas, VA, Philadelphia, PA – (July 6, 2017) – Jeff Cooper, CEO at Expo Logic, and Michael Barnett, CEO of InGo, announced today the two companies have made it easy for attendees everywhere to better engage their friends and colleagues using InGo’s flagship products, EnGage and Network Notifications. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event – more friends, more experiences, and more enjoyment in the community.
