Last year, InGo helped bring in nearly 5,000 attendees to the luxury interior design event, ICFF. Using advocate marketing, InGo was able to empower ICFF’s most meaningful industry connections. Suzanne, a leading influencer in the design industry, posted an update about ICFF on her social media, causing 115 of her colleagues to also register using InGo. […]
Stanley Kubrick’s 1968 classic, 2001: A Space Odyssey predicted a technology we’re all familiar with 51 years later: video chat. Whether it’s Skype, FaceTime, Google Duo, or even Snapchat and Instagram, the concept of communicating via video is no longer relegated to the distant future. While video recording devices have encouraged community and connection for […]
Have a few questions about InGo Network Notifications? We’ve provided some frequently asked questions and answers to help you learn more about our newest feature. Why notifications? Notifications are an important marketing tactic. Instead of signing up for an event and forgetting about it, our new notification feature keeps attendees in the loop leading up […]
The trade show industry has a billion-dollar sized problem. With more events popping up every year and attendee acquisition costs ranging between $30-100, it’s easy to assume event organizers are raking in the money. For many trade shows, however, nearly 50% of registrants don’t even show up to the event. Spread across 40 million attendees […]
What Makes For The Best Advocate Marketing? Technology is constantly advancing, but humans will always thrive on person-to-person connections. This is why advocate marketing is vital for any company or brand’s success, especially event organizers. At InGo, we fundamentality believe in event communities and the impact they can have on the world. We think Charlie […]
New Team Member Announcement: Scott Sehon, CFO InGo is excited to introduce it’s newest team member, Scott Sehon, who will be assuming the role of Chief Financial Officer. Scott joins InGo after serving as the CFO at American Directions Research Group, a Washington, D.C. based political market research firm. He previously worked as the VP […]
What if your event community marketed itself? Watch how HLTH, the largest conference for health innovation, reached nearly a million of their attendees’ connections thanks to InGo. By using world-of-mouth marketing, a method which is 2-3x more successful than standard marketing approaches, InGo empowers attendees and exhibitors to invite their most influential connections. When just […]
How to Create Community at Your Events Arriving at an event full of unfamiliar faces can be overwhelming. As our culture becomes increasingly dependent upon social media, the desire and need to seek out in-person interaction has changed. According to a 2018 study, which consisted of ten years’ worth of the American Time Use Surveys […]
How to Really Drive Your Marketing ROI Want to really understand your marketing ROI and drive radical growth? First, consider the number of touchpoints the average customer makes before a purchase — some say seven, others say twenty. This is made even more complex by the constant evolution of omnichannel marketing. Last-click attribution allocates 100% […]
InGo and Reed Empower Thousands to Grow All Energy Australia Last October, Reed Exhibitions used InGo to draw in nearly 2,000 attendees to their All-Energy Australia exhibition. Using word-of-mouth marketing, InGo allows organizers to reach the most influential attendees in their industry. Thanks to Glenne, an energy sector adviser who registered for the All-Energy Australia […]
