On October 6th, 2015, the European Court of Justice determined that the 15-year-old US-EU Safe Harbor framework is no longer valid for the transfer of personal data from the European Economic Area (EEA) to the US. InGo, as an Amazon Web Service (AWS) customer, is not affected by this ruling as AWS has already obtained […]
by Sean Garvey, President, InGo Last week, in part 2 of the series, I talked about how the majority of marketers, both in the events industry and outside of it, feel frustrated and disappointed by the reality of trying to produce and measure the ROI of social media marketing. This week, I’d like to conclude […]
InGo Integrated on FENATRAN; Adds Support for Portuguese ARLINGTON, VA/LONDON, UK – (10 November 2015) InGo, the socially smart Advocate Marketing platform growing events all over the world, and Reed Exhibitions have announced that they will expand their relationship into Brazil. FENATRAN is in its 20th year and is run by Reed Exhibitions Alcantara Machado, […]
by Sean Garvey, InGo President Last week, I talked about innovations in marketing and the fact that social media seems like a marketer’s dream. This week, let’s drill down further into this promise, the reality of social media ROI and its perception among marketers. In a 2013 study of 750 companies across a wide-spectrum of […]
If you are like most eventprofs, you spend a lot of your time putting out fires. But every so often, something goes better than planned. We have a crack team of developers and delivery experts working hard to make sure that InGo is one of the latter. But our team can’t do it on our […]
InGo to provide Advocate Marketing to Gl Events Italia and Fiera Roma ARLINGTON, VA/LONDON, UK – (3 November 2015) InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today it has signed agreements with two more event organizers in Italy, GL Events Italia and Fiera Roma. InGo’s Advocate Marketing Software […]
By Sean Garvey, President, InGo In the long history of technological innovations that have impacted marketing, social media and the promise it holds seems to be unique. Never before have there been such massive expectations, coupled with a growing sense of under-performance on those expectations. Earlier innovations, going as far back as the printing press, […]
InGo and ITN International team up to bring even more value to some of the biggest events in the world ARLINGTON, VA/LONDON, UK – (October 27, 2015) InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today it has signed an agreement making ITN International an official distribution partner. ITN […]
Metrics: the measure of our success, and the bane of our existence. We know we need them, but they often take more time to capture than the value they track, and sometimes if we’re not careful, they end up seeming like measurements of “sound and fury, signifying nothing.” But the fact remains that all businesses, […]
With the dawn of digital media, many marketing channels have seen precipitous declines; print publishing is a well-known and startling example. With the cavalcade of new, low-cost, feature-rich capabilities of digital media, some even predicted the complete demise of all traditional marketing and business channels. But while certainly disruptive, not all dire predictions have played […]
