by Steve O’Keefe, InGo COOAfter I published my recent article, “Who sells your event?,” I received calls from a few of InGo’s most successful customers. The theme was, “Nice article Steve, but you missed the most important part of the story.” Not a little taken back, I asked what they meant. “You focused strictly on […]
As you know from the multiple case studies we published last year, Advocate Marketing is the best, most cost effective way to build engagement and attendance at an event. We know it, our clients know it, and more and more the industry at large is recognizing us as the technology that is changing the way […]
BEST PRACTICE IN ADVOCATE MARKETING by Stephen O’Keefe, COO, InGo Bill Lee, in his 2013 Harvard Business Review article, asks the seemingly obvious question “Who sells your products or services?” Although most event organizers might answer “we do,” as Lee states and InGo heartily concurs, it is increasingly your customers (HBR, “How to Create True […]
For those of us working out of the InGo global headquarters just outside of Washington DC, January 2016 will be remembered as the month of Jonas and snow! But “the show must go on,” so we won’t let a little blizzard stop us from giving a shout out to January’s most outstanding events, campaigns and […]
Offers Advocate Marketing Solution to Clients to Drive Event Attendance (Bourne, MA – January 26, 2016). Convention Data Services (CDS), the trusted registration partner in driving global event connections, has announced today a new strategic partnership with InGo, creator of a socially smart advocate marketing platform that is helping to drive attendance and grow events […]
In our latest Joint Case Study, we take a look at how the team at Centaur Live used InGo’s Advocate Marketing to grow co-located shows Subcon, Advanced Manufacturing Show and The Engineer Design & Innovation Show with qualified, engaged attendees, smashing visitor records in the process, and all for an attendee acquisition cost that’s hard to believe! […]
At the turn of the year, we naturally look back over the previous 12 months and reflect on what the year brought, and what we achieved. For InGo, 2015 was a banner year in almost every respect, and while we’re extremely pleased with the progress we made corporately, the achievements we are most gratified by […]
December is traditionally a “short” month as the world takes time to celebrate the holidays but eventprofs are some of the hardest working people on the planet so the end of the year also brought more outstanding Advocate Marketing campaigns. These award winners prove that it is not just our waist lines that grow in […]
As you know, there’s nothing we like better than sharing the stories of our customer’s success. Outstanding client results are the most important type of marketing, the “proof in the pudding” so to speak, and today’s case study is no exception. The International Congress and Convention Association (ICCA), the global experts in international association meetings, […]
This is a guest post from Carsten Pleiser, Senior Sales Director, EMEA, at InGo Certified Partner etouches. In our second edition of Creative Communication for Your Event, we are taking you through a few other creative ways to market your event. Instead of just going through information for your website and email marketing, we are […]
