Case Study

InGo Grows Events for Six Global Brands

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Social marketing firm partners with South American, European, and Asian-Pacific companies

ARLINGTON, Va., Nov. 4, 2014 /PRNewswire/ — Following its announcement of record quarterly results, InGo, the leading social marketing company for events, announced new partnerships and new customers on four continents.

Among these new deals are two major distribution partners, Interchange Communications (Interchange) and etouches. Integrating the InGo widget into events powered by Interchange and etouches will mean that event website visitors and event registrants can see who’s planning to attend, easily share their excitement with their friends and colleagues, and become Advocates for the event on the social network.  For those that register to attend an event, InGo social marketing empowers these persons to broadcast their plans to attend and select key persons in their network to invite with a Personal Invitation.

“We are pleased to now offer InGo’s social marketing services to our clients to empower their attendees to grow events,” said Phil Vann, Managing Director, Interchange Communications. “InGo is leading the way in social marketing technology and will enhance event growth and marketing for our clients.”

“These partnerships are off to a great start. The etouches and Interchange technical teams have integrated the InGo widgets seamlessly into already superb platforms,” said Michael Barnett, CEO of InGo. “These are big wins for InGo, and mark the beginning of new, comprehensive relationships for event success in the UK and Asia-Pacific markets.”

InGo also signed agreements with the Association of the United States Army (AUSA), Trifork Germany, ISAL Events (Columbia), and the Los Angeles office of the Hong Kong Trade Development Council (HKTDC). These partnerships span AUSA’s Annual Meeting experience, Trifork’s network of software conferences, including its GOTO Conferences, ISAL’s green energy events, and HKTDC’s “Think Asia, Think Hong Kong – Opportunities in a High Growth Region.”

“InGo is thrilled to be working with these new customers,” said Barnett. “These relationships give us even more opportunities to demonstrate that InGo is the most powerful tool for conferences of all sizes and on all continents.

InGo (http://www.InGo.me) provides the events industry with what they need most: a way to use the immense power of the social network to make events more engaging. We help our clients grow traffic and attendance by enabling Advocates to bring their friends to the event. At an event powered by InGo, each and every attendee is given the tools they need to make the event experience their own.

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