Case Study

New InGo Demo Shows Advocate Marketing In Action

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Boost every marketing and sales campaign with word-of-mouth marketing

Arlington, VA/London, UK – (April 21, 2016) – InGo, the world’s leading social media Advocate Marketing company, announced today the release of its new demo to allow users to see the power of Advocate Marketing in action. This new demo, which takes less than one minute to complete, means that everyone can experience the deceptively simple but astoundingly powerful tech that has been exponentially growing events across the globe by creating Advocates who generate word-of-mouth marketing.

The InGo Suite of widgets have a track record of best-in-class results enabling word-of-mouth marketing and building event attendance. This product saves organizers an average of 65% on attendee acquisition costs, simply by tapping into the power of the “social” in “social media marketing.”  Attendees are encouraged to become advocates for the events they’re passionate about by being able to see and search who is coming, and are empowered to share their passion by posting to their news feeds and sending personal invitations to their most relevant personal contacts.  This unlocks the unmatched power of social networks “word-of-mouth” potential, and produces astounding results in the areas of growth, engagement, conversion and cost.  Best of all, this route to attendee acquisition is brand-enhancing, not brand-deteriorating. 

“It’s well understood that “word-of-mouth” marketing is the most effective marketing out there, bar none. The problem is you can’t buy it,” said Sean Garvey, InGo’s President. “Our new demo shows how you can tap into it by giving your community the means, motive and opportunity to advocate for your event.”

“InGo Advocates were an integral part of our marketing plan for ad:tech Australia 2016 and helped us set a new record for total paid conference passes – the most sold in our 10 year history,” said Daniel Elder, Global CDO of High Tech Events at Comexposium. “Any event looking to amplify all their marketing efforts should try InGo.”

About InGo –InGo is the world’s leading social media Advocate Marketing company, empowering event organizers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Comexposium, Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM.  It has been in business since 2013 and has served over 500 events on six continents.  Discover how InGo can grow your event at http://www.ingo.me/ingo-demo.  

 

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