Centaur Media Makes a Two Year Commitment to InGo’s Advocate Marketing Based on Great Results
ARLINGTON, VA/LONDON, UK – (September 24, 2015) InGo, the socially smart Advocate Marketing platform growing events all over the world, and Centaur Live today announced that they have expanded their partnership with a two year contract for all of Centaur’s largest events.
Based on the excellent results achieved by InGo on Centaur’s events, including an 8% average attendance increase across all their shows in 2015 and a 15% year-over-year growth in attendance for Business Travel Show, this deal will bring the power of social media Advocate Marketing to Centaurs events through 2017.
“We have been impressed with the positive contribution that InGo has made to visitor acquisition across our largest events,” said James Merrington, Head of Marketing at Centaur Live. “This tool will be critical as we continue to use social media to expand our audiences and provides Centaur with a distinct competitive advantage.”
“We’ve been thrilled to see the success Centaur has had growing their events,” said Richard Sarbutts, Managing Director – EMEA of InGo. “InGo’s customers continue to prove that accelerating word-of-mouth marketing with the power of social media is the number one way to increase qualified attendees.”
About Centaur Live – Centaur Live brings together all of the group’s 150 annual face-to-face events in one operating division. The business comprises all of Centaur’s B2B and B2C exhibitions, together with all of industry awards, conferences, summits, etc, which are supported the group’s media and information brands. Key exhibition brands include the National Homebuilding & Renovating Show, Marketing Week Live and Employee Benefits Live. Key industry awards include the Marketing Week Engage Awards, The Lawyer Awards and the Money Marketing Financial Services Awards. Centaur Live is led by Andrew Evans.
About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 200 events in the U.S., Europe, Canada, Mexico, Australia, Columbia, Nigeria, Turkey, Japan, China and Russia. Discover how InGo can grow your event at http://regdemo.ingo.me.
Contact
Kristina Mirus, Marketing Associate, at kmirus@letsingo.com, or +1 (877) 972-7891 ext. 3
Source
InGo
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