Hosting a webinar has always been an excellent way to grow a business and connect with your audience. But due to the recent events from the past year, with canceled trade shows and professional events and the encouragement of purely digital communication, it seems that now is the perfect time to leverage on webinars!
The Best Thing About Webinars
Just because in-person events are discouraged, it doesn’t mean that you can’t host a presentation. With today’s technology, almost nothing is impossible! You can still present to an audience and share information on the Internet through a webinar.
There are countless benefits to hosting a webinar. By holding an online seminar or event, you can:
Reach a Wider Audience
Unlike events that require people to be physically present, you only need to have internet and a device to attend an event. You no longer need to be worried about the geographical location. With a webinar, anyone can attend, no matter where they’re from!
With the lack of boundaries, you have the opportunity to reach out to participants and sponsors from any part of the world. Through webinars, you can build your network and connect with your target audience without worrying about travel expenses, lodging, and other concerns. All you have to do is go online and present!
Nurture Quality Leads
Generating leads is essential, but nurturing qualified leads is crucial! If you want to convert your leads into paying customers successfully, you’ll have to give them a reason why they should purchase your products or services.
Holding a webinar is an excellent way of educating your leads about how they can benefit from what you’re offering. Through a webinar, you can highlight the benefits of your products or services, build a relationship with your leads, and eventually convince them to buy.
How to Promote Your Webinar
Hosting a webinar has several benefits that you can enjoy, but you can only achieve your business goals if people attend your webinar.
You may have the opportunity to reach a wider audience, but if not enough people attend your webinar, then you may as well not host one in the first place. No webinar can be successful without excellent webinar promotion!
Read through our list below for the best ways to promote webinars:
Get the Timing Right
Promotion is all about timing! You have to take note of the times and days when registration rates are higher. Make sure to schedule your webinar promotion during Tuesday mornings, four weeks before the webinar, to increase promotion frequency.
Reach out to an Influencer or Big Brand
To attract enough participants, you’ll need to gain credibility and value. By partnering with an established influencer in your industry, you can quickly increase your marketing reach. Make sure to share the needed marketing pieces with your influencer to maintain brand consistency.
Invest in Webinar Marketing Services
Webinar promotion isn’t as easy as it seems. You can promote your webinar on your own, but if you want to guarantee your success, it’s best to leave the promotion to the professionals. When you work with the right company, you can improve registration, keep people engaged, and grow your community.
Conclusion
Getting participants may seem complicated, but it isn’t! Through a few simple webinar promotion methods and by purchasing webinar marketing services, you can make your website seem irresistible, and you’ll be able to drive tons of registrations in no time.
Do you want to improve your webinar promotion but don’t know how? Leave it to us at InGo to help you acquire new attendees and convert more through connections! With InGo, your attendees share your event with their colleagues and increase attendance by leveraging their network. Request a demo today!
