With the 24-hour information cycle, social media, and smartphones, businesses have a lot to compete with for their customers’ attention, and retention has become more important than ever. When customer retention increases by just five percent, businesses can see profits increase exponentially.
But with the travel and socialization restrictions of the COVID-19 pandemic, event marketing strategies have had to shift to the virtual stage, leaving many marketers wondering how to keep their customers engaged in a new way.
