Hosting a webinar has always been an excellent way to grow a business and connect with your audience. But due to the recent events from the past year, with canceled trade shows and professional events and the encouragement of purely digital communication, it seems that now is the perfect time to leverage on webinars! The […]
Marketing is a vast space with different branches, but while there’s a wealth of options that can help position your business better, one thing is for sure: nothing beats the word of existing customers.
People trust the reviews and feedback of other like-minded consumers; that’s why advocacy marketing should be part of your arsenal to push your campaigns’ momentum further.
With the proliferation of digital technologies and platforms, people have their choice of how to attend events – whether that’s in person or virtually. As an event marketer, it’s more important than ever to develop an event planning strategy that achieves your business goals and brings in your desired audience.
One critical part of this strategy is setting and maintaining a budget that gets you the type of event you’re looking for without unnecessary spending. Whether your business’ event team is in-house or you’re working with a vendor, you’ll want to ensure they’re spending resources on the things that matter, eliminating expenses that aren’t critical, and making the important decisions that will bring your event to life.
If you’re wondering how you can create a great event and stay on budget, keep reading for our tips.
Companies large and small are always on the lookout for ways to grow and improve their business. While there are many strategies that can help businesses achieve that goal, one that stands out is virtual events. With digital technologies and platforms that can connect people from around the world, virtual events have been incredibly effective at helping companies build communities, share information, and enhance their brand.
However, virtual events can be challenging to plan and it can be difficult to make yours stand out from the crowd – which has gotten even bigger during the COVID-19 pandemic. There are many things to plan for, considerations to take into account, and new strategies to employ. But, we’ve put together a few tips to help make your virtual event one-of-a-kind. Keep reading to learn more!
With the 24-hour information cycle, social media, and smartphones, businesses have a lot to compete with for their customers’ attention, and retention has become more important than ever. When customer retention increases by just five percent, businesses can see profits increase exponentially.
But with the travel and socialization restrictions of the COVID-19 pandemic, event marketing strategies have had to shift to the virtual stage, leaving many marketers wondering how to keep their customers engaged in a new way.
Promoting an event is never an easy task and requires spending time and resources to make it successful. To alleviate some of the burden, you can have your attendees take on a lot of the heavy lifting for you. That may seem impossible at first, but it’s quite achievable through referral or advocate marketing. If this sounds unfamiliar, keep reading to learn more about what referral marketing is and how it can take your event promotion to the next level.
So how do you create an event that attendees will talk about long after it’s over? Keep reading for tips on how to build an engaged community for your event.
