In today’s hyper-connected world, the recommendation of a friend, colleague, or peer can make an immense impact. According to “Global Trust in Advertising”, a study done by Nielsen, 83% of people said they trusted personal suggestions from friends, family and even strangers over traditional marketing. When just one recommendation can lead to thousands of new registrants, […]
When events grow in size, scope, and reputation, it’s common for organizers to lose a key component: personal connection. Recent studies report an increase in individuals who prefer in-person meetings and face-to-face encounters when developing professional relationships. At InGo, we facilitate personal connections between tradeshow and event attendees long before the shows even begin. These career advancing relationships, […]
