As limiting as it may seem, the EU’s General Data Protection Regulation actually represents a hidden opportunity for event organizers. GDPR means show marketers no longer have the right to email or process potential attendee data without permission. While this protection may not be as exciting as lists of new potential attendees, there is an […]
Show The Exhibitions Industry Some Love… Join the Exhibitions Day effort to receive recognition and to bring awareness to the $97 billion value of our thriving B2B industry! Taking place June 4-5th both online and in Washington, D.C., exhibition industry leaders are meeting face-to-face with our nation’s political leaders and serving online as voices for the exhibitions community. As the event […]
Last year, InGo helped bring in nearly 5,000 attendees to the luxury interior design event, ICFF. Using advocate marketing, InGo was able to empower ICFF’s most meaningful industry connections. Suzanne, a leading influencer in the design industry, posted an update about ICFF on her social media, causing 115 of her colleagues to also register using InGo. […]
Stanley Kubrick’s 1968 classic, 2001: A Space Odyssey predicted a technology we’re all familiar with 51 years later: video chat. Whether it’s Skype, FaceTime, Google Duo, or even Snapchat and Instagram, the concept of communicating via video is no longer relegated to the distant future. While video recording devices have encouraged community and connection for […]
Have a few questions about InGo Network Notifications? We’ve provided some frequently asked questions and answers to help you learn more about our newest feature. Why notifications? Notifications are an important marketing tactic. Instead of signing up for an event and forgetting about it, our new notification feature keeps attendees in the loop leading up […]
The trade show industry has a billion-dollar sized problem. With more events popping up every year and attendee acquisition costs ranging between $30-100, it’s easy to assume event organizers are raking in the money. For many trade shows, however, nearly 50% of registrants don’t even show up to the event. Spread across 40 million attendees […]
