What Makes For The Best Advocate Marketing? Technology is constantly advancing, but humans will always thrive on person-to-person connections. This is why advocate marketing is vital for any company or brand’s success, especially event organizers. At InGo, we fundamentality believe in event communities and the impact they can have on the world. We think Charlie […]
New Team Member Announcement: Scott Sehon, CFO InGo is excited to introduce it’s newest team member, Scott Sehon, who will be assuming the role of Chief Financial Officer. Scott joins InGo after serving as the CFO at American Directions Research Group, a Washington, D.C. based political market research firm. He previously worked as the VP […]
What if your event community marketed itself? Watch how HLTH, the largest conference for health innovation, reached nearly a million of their attendees’ connections thanks to InGo. By using world-of-mouth marketing, a method which is 2-3x more successful than standard marketing approaches, InGo empowers attendees and exhibitors to invite their most influential connections. When just […]
How to Create Community at Your Events Arriving at an event full of unfamiliar faces can be overwhelming. As our culture becomes increasingly dependent upon social media, the desire and need to seek out in-person interaction has changed. According to a 2018 study, which consisted of ten years’ worth of the American Time Use Surveys […]
How to Really Drive Your Marketing ROI Want to really understand your marketing ROI and drive radical growth? First, consider the number of touchpoints the average customer makes before a purchase — some say seven, others say twenty. This is made even more complex by the constant evolution of omnichannel marketing. Last-click attribution allocates 100% […]
