Month: October 2015

Why Social Media Marketing Is Not Delivering on Its Promise: Part 1

By Sean Garvey, President, InGo In the long history of technological innovations that have impacted marketing, social media and the promise it holds seems to be unique. Never before have there been such massive expectations, coupled with a growing sense of under-performance on those expectations.   Earlier innovations, going as far back as the printing press, […]

ITN and InGo Partner to Bring Advocate Marketing to the World’s Largest Events

ITN and InGo Partner to Bring Advocate Marketing to the World’s Largest Events

InGo and ITN International team up to bring even more value to some of the biggest events in the world  ARLINGTON, VA/LONDON, UK – (October 27, 2015)  InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today it has signed an agreement making ITN International an official distribution partner.  ITN […]

How to Increase Your Pre-Registration to On-Site Conversion Rate

Metrics: the measure of our success, and the bane of our existence.  We know we need them, but they often take more time to capture than the value they track, and sometimes if we’re not careful, they end up seeming like measurements of “sound and fury, signifying nothing.”  But the fact remains that all businesses, […]

How to Increase Value for Your Exhibitors

How to Increase Value for Your Exhibitors

With the dawn of digital media, many marketing channels have seen precipitous declines; print publishing is a well-known and startling example.  With the cavalcade of new, low-cost, feature-rich capabilities of digital media, some even predicted the complete demise of all traditional marketing and business channels.  But while certainly disruptive, not all dire predictions have played […]

LinkedIn Helps Make Events Even More Engaging

New design layout for group conversations makes it easy to advocate for an event LinkedIn has always been about professionals engaging and sharing opportunities with their network. With the InGo LinkedIn API, users are already able to quickly and easily become Advocates for the events they go to, making the event fun and engaging because […]