Business Travel Show Grows Attendance by Double Digits
LONDON, UK/ARLINGTON, VA (April 21, 2015) – InGo, the award winning, socially-smart event marketing company, received final results from Business Travel Show 2015 confirming that the show grew 15% year over year.
Business Travel Show, held in Olympia, London, 24-25 February, 2015, reports on-site numbers that reveal the biggest show in its history. Centaur Media, the show organiser, partnered with InGo, integrating the InGo software suite into their registration platform to use the power of word of mouth marketing via social media to attract the highest number of attendees at Business Travel Show in almost a decade.
“The InGo platform showed huge results for Business Travel Show 2015,” said Daniela Kaltenbach, the Group Marketing Manager at Centaur Media. “The suite allowed our attendees to spread our event across social media, creating 600,000 trusted impressions, but more importantly, enabled them to send more than 6,300 personal invites, allowing us to capture previously untargeted attendees.”
Michael Barnett, CEO of InGo, said: “We are so pleased that another great show has had such amazing results utilizing InGo. BTS15 attendees were excited about the show and the InGo suite gave them the means to become powerful Advocates. Seeing hundreds of attendees bringing thousands of other people to Business Travel Show gives us a glimpse of a future of extraordinarily meaningful events.”
About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood (now Informa) and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 200 events in the U.S., Australia, Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia. Discover how InGo can grow your event at http://regdemo.ingo.me.
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Contact Kristina Mirus, Marketing Associate, at kmirus@letsingo.com, or +1-877-972-7891 ext. 3
Source
InGo
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